AV attempted to produce patches, and hype up promises that would bring these players back, and hopefully save their game. In other cases, it was the game's lack of forward motion when everything had been "done before". In many cases it was a "boredom" that struck the players, a lack of "things to do".
CotC, having conquered most of the game world with an incredible portion of the game's subscription base (bigtime zerg) in their own alliance had little remaining to accomplish in the game, plus their post-war alliance was getting dismantled by ~15 ultra-exploited maxed out characters from TheMercs. In most of Darkfall's population/subscription pitfalls, there are directly related in-game events, such as the Hyperion vs CotC case Hyperion quit the game en masse because it was clear that their carebear gaming interests were not legitimate without concrete PvP to defend those interests in Darkfall. One being after the results of the first "World War" of the game's history, Hyperion vs CotC. This resulted in massive population decreases in the game activity, which of course means subscriptions were lost, in a multitude of waves. Patches and expansions to the game were plentiful and mostly well enjoyed during this time, however these patches were not keeping the community happy and did not address cheats, exploited leveling speeds, duping, or world endgame content nearly quickly enough. Key points to focus on here are how and how much money AV has potentially lost already on the day of their game's launch.
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